FROM SPAIN WITH LOVE
Skeyndor Skin Care – Spain's No.1 skincare brand brings 'scientific skincare' to India
45 years of history
No. 1 skincare brand in Spain
Presence in 45 countries worldwide
200 products
Trusted and used by 20,000
Aesthetics professionals worldwide
Skeyndor means “golden skin” in Spanish. Started in 1966 by Publio Puente, a doctor in Chemical Sciences and Juan Morcillo, an Industrial Engineer, to make people happier with their skin, Skeyndor Skin Care is known for its mix of goodness of nature and the wonders of science in more than 200 of its products which range from professional salon and spa to home care. The range is designed to repair damaged skin, balance problem skin and encourage the skins natural defenses to work at optimum levels throughout a person's life. These products also support pre and post operative care to ensure the maximum benefits from these treatments.
Morcillo, born in Paris, knew the importance of the cosmetic industry and brought the firm a business and managerial vision, while Puente was in charge of the research laboratory and product development.
In the 70s, Skeyndor extended its services all over Spain, with a wide range of products and introduced new more attractive and practical professional packaging. The culmination of the firm's national expansion stage was the opening of a branch office in Madrid in 1980. This expansion was completed with the opening of Training Centres for professionals in Barcelona and Madrid, in the middle of the 90s.
During the years 1987 and 1988 Skeyndor launched the liposomes in the professional market; these were the first formula of encapsulating active ingredients that minimised the risk of allergies or irritations, as it only releases the active ingredient when it is inside the dermis. It soon became a success and today this technology has evolved into nanotechnology, one of the scientific basis of current Skeyndor research.
At the end of the 80s, the firm began its international expansion. Portugal was the first foreign country where Skeyndor marketed its products in 1989. From then, the firm strengthened its exporting capacity and in 1992 Italy joined its international network. During the first few years Skeyndor entered foreign markets by attending international cosmetics trade fairs.
In 1996 the Skeyndor Export Department was created. At this time the firm began its relationship with Asia, and successfully laid the foundations for the future in these emerging markets, where the skin care culture is deeply rooted. At present, Asia is still one of Skeyndor's main markets, covering 11 countries and with a 6 million Euro turnover. In Asia the Skeyndor products are known as top professional cosmetics.
Celebrities associated with Skeyndor include
Penelope Cruz, Monica Belluci,
Aitana Sanchez Gijon and
Portuguese TV celebrity Cristina Mohler
For Skeyndor, 2002 was the year it consolidated its international expansion. The agreement with the Japanese multinational Kanebo to research, develop and produce the Body Slindy body treatment range, led to a joint venture that lasted until 2006. This agreement promoted the brand image abroad, and it was awarded the Prize of Excellence in Exportation, given by the Chamber of Commerce.
In 2004 Skeyndor created the Hydra Filler range, and became a pioneer in developing volumising micro-capsules for filling-in wrinkles. In the same year, the prestigious Herald Tribune in Sydney awarded a prize to the Sublime Eye Contour product, in the Platinum range.
In 2006 Skeyndor launched Aquatherm, the fruit of its exclusive agreement with the Termas de Salies-de-Béarn (French Pyrenees) to develop the first cosmetic range containing the thermal water with the richest magnesium content in the world.
2007 was the year that the Vitamin C based treatment was launched, for the first time free of parabens and including NIKKOL-VITC, a new generation of high cell absorption vitamin C, up to 7 times more effective than pure vitamin C.
In 2008 the firm started its genetic cosmetics era with Eternal, a range containing plant origin stem cell nano-liposomes as the active ingredient, developed by Skeyndor's in-house R+D department. That same year, this product was awarded the European Academy of Cosmetics prize for the most innovative active ingredient.
The year 2010 saw the arrival of the revolutionary Corrective range. After two years research and more than 25 tested active ingredients, Skeyndor launched this new anti-age treatment as a real alternative to surgery, as its active ingredients soften expression lines and fill in wrinkles, producing a visible effect after just a few minutes.
From 2006 to 2010 Skeyndor consolidated its international position to the extent of reaching an export turnover figure over 30% of its overall sales. At present, the brand sells in more than 45 countries, through a network of 40 international distributors, and it is translated into 15 languages. Its products are present in 20,000 beauty centres throughout the world and 4,800 of these are in Spain. Its product range has succeeded in adapting to different climates and in responding to the skin types of different racial backgrounds.
In 2010, the company aimed to increase exports by 15% and its plans included opening a new office in Hong Kong, a leading beauty salon that will operate as an exclusive training centre, like the ones that already exist in Madrid and Barcelona.
After the results in 2009 indicating a turnover of 20 million Euro, Skeyndor set its target as reaching 50 million Euro in 2012.
Skeyndor has its central office in Terrassa, Barcelona, where constant studies are conducted in co-operation with more than 50 international IT (Innovation and Technology) companies, and agreements are made with 3 cosmetic efficiency and tolerance testing centres: Evic Internacional, Biolab and Micro-Bios.
Since 2000, Skeyndor has been working with various departments of the High Council of Scientific Research (CSIC) for applying new active ingredients under the concept of “Scientific Cosmetics”.
Thanks to the commitment of its staff of more than 100 people, on a day-to-day basis, the Skeyndor beauty programs can be used as a working method by the more than 20,000 aesthetics professionals who apply these programs all over the world, from Canada to New Zealand.
Skeyndor celebrates 45 years of 'Scientific Skincare' with the same passion that led to its creation in Terrassa in 1966: to offer the best quality, through pioneering scientific research and effective active ingredients.
“The time for a world-class non-invasive,
research led encapsulating skincare has come.”
- Ravi Mittal MD, Ekta Capital Limited
[Ekta Capital Limited was started by Mr. Ravi Mittal in 1998, for marketing, distribution and training in beauty products and allied fields. The company subsequently acquired the exclusive rights for marketing and distribution the beauty products of “Make-Up Studio”, a global brand of professional make-up products of the Netherlands, in the Indian subcontinent. Recently the company has launched “Make-up Studio Training Centers” in India wherein high end courses are provided in beauty and professional make-up.
Now Ravi's aspiration lies in making his companies grow with time keeping faith on the ethical and trusted pillars of good business.
Skeyndor was launched in 4 cities Ludhiana, Amritsar, Chandigarh and New Delhi. The Product was demonstrated by the Skeyndor's International trainer Ms. Ceri Silk assisted by Ms. Kavita Deva Head-Training Ekta Capital Ltd.
